Netfluential creates deep human understanding to help brands navigate who they should target and what the value proposition should be
We focus on delivering winning strategies for brands and organisations willing to embrace change for growth.
Engaging B2B and B2C audiences using neuroscience, psychology, advanced technology and human expertise, we make sense of a complex world, unlocking deep human understanding.
Everything we do is underpinned by flexibility, speed, responsiveness, cutting-edge methods and sector expertise.
Recent B2C Work
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Developing brand partnerships
The latest way for a brand to find extra growth. Key insights to underpin strong global brand partnerships for PayPal, driving user growth.
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Shaping the product roadmap
Going beyond UX and user mapping to uncover the future needs and habits of consumers to create a prioritisation in product innovation.
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Identifying transformative trends
Changing the narrative from the functional to the emotional, decoding local habits in a neuroscientific way.
Recent B2B Work
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Brand growth
Sometimes you need to review your brand positioning and marketing approach in order to shine in new markets. We offer holistic solutions to understand how you can succeed looking at the internal organisation and capabilities and bringing in the views and needs from the market, presenting you with a clear blueprint for success.
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Effective brand comms
When your brand is not the dominant player or perhaps your brand has lost focus a little, how do you ensure you have the right brand strategy and an effective execution to follow? We work with specialists to get to the right proposition, re-build your brand and create fresh ways and means to gain sales traction
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Brand architecture
It is not uncommon for B2B brands to grow rapidly through acquisition. But what is your approach to brand marketing? A house of brands, a single brand or an umbrella structure? We explored the options for a $50bn giant in technology using our 360 approach to brand architecture design. Creating a clear vision and path forward.
The tools we use
Our set of research tools allows us to create bespoke projects that integrate various methods seamlessly, to fit specific research requirements.
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Social
Social analytics platform, combining leading technology and human coding to integrate additional perspective into any project
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Online focus groups
Real-time discussions with 6-8 participants using our purpose built chat application. Great for concept tests and ad evaluations. Quick, cheap and easy combined with offline methods
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Forum discussions
A specialist research tool we developed to conduct immersive or exploratory research with groups of target consumers over-time
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Swarm
A hybrid quant & qual method, harnessing the power of a collective of humans and using advanced AI to understand the optimum choice when deciding between 2 or more options for creative, product, packaging etc
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Surveys
Designed and scripted in house using the latest technology for user friendly surveys suitable for any device in any language
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Short & long term communities
At the heart of many projects we deliver lies our ability to create Market Research Communities, a cost efficient way to stay on top of what your key audiences think, need and want
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Mobile in-the-moment
Task based research to capture those in-the-moment insights, using image, video and chat based tasks allowing us to overlay the analysis with location based data, handset information and user data
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Blogging
An incredibly powerful immersion tool to truly get to know an audience over-time. Our platform also allows on-the-go mobile entries to make it easy for research participants to tell their stories
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Video depths & diaries
For when seeing is believing. A great way to bring an audience to life when expertly recorded and edited and often included in our presentations
